Your Brand campaign converts at 10.24%. Your Psychiatry CME campaign — your biggest spend — converts at 5%. The gap comes down to one thing: landing page speed.
Your data, June 2024–2026
Phase 1
Two weeks. Measurable speed improvements on both domains, plus a clear diagnosis of why your top-spend campaign underperforms and a prioritized roadmap for Phase 2.
Raw keyword, crawl, and indexing data — not dashboard-filtered. The technical foundation everything else builds on.
Images, CSS, lazy-loading, meta tags. Realistic target: 40s → high 60s/low 70s on mobile. Higher Quality Scores follow.
A clear diagnosis of why your Psychiatry CME campaign costs $166.25 per conversion vs. $15.46 for Brand — and what to do about it.
Identify lost traffic, competitor keyword opportunities, and quick wins in search.
Before/after PageSpeed scores, a prioritized list of fixes, and a scoped plan for custom subdomain builds and ongoing management.
Phase 2
Full-service Google Ads management, custom subdomain development, and continuous performance monitoring — $1,000/month.
Current setup
Generic management
Proposed retainer
Dedicated partnership
Proof of Concept
Your psychiatry subdomain already outperforms the main site. These mockups show what that approach looks like scaled across your other disciplines.
Timeline
Full ad performance analysis. Broken link audit + keyword gap analysis. We analyze all data from JRR dashboard and past emailed reports for a complete audit.
Full audit package delivered: written findings report, site speed results, ad performance diagnosis. Page speed optimized for hatherleigh.com. Subdomain built and optimized for Psychiatry. Phase 2 roadmap designed.
JRR's 30-day notice completes. We become the primary contact on your Google Ads account. Google Search Console and additional platforms stood up. Additional subdomain pages — like MHE-C — go live.
$1,000/month. Custom subdomains built, campaigns restructured and optimized, monthly performance reports delivered. You finish paying JRR and gain personal support, faster results, and a partner in the process.
We evaluate results together — performance data, ROI, campaign health — and decide next steps.
We're underway
Phase 1 is in motion. You can track every deliverable, milestone, and next step in the project dashboard — updated in real time as work progresses.