Your Brand campaign converts at 10.24%. Your Psychiatry CME campaign — your biggest spend — converts at 5%. The gap comes down to one thing: landing page speed.
Your data, June 2024–2026
Phase 1
Two weeks. Measurable speed improvements on both domains, plus a clear diagnosis of why your top-spend campaign underperforms and a prioritized roadmap for Phase 2.
Raw keyword, crawl, and indexing data — not dashboard-filtered. The technical foundation everything else builds on.
Images, CSS, lazy-loading, meta tags. Realistic target: 40s → high 60s/low 70s on mobile. Higher Quality Scores follow.
A clear diagnosis of why your Psychiatry CME campaign costs $166.25 per conversion vs. $15.46 for Brand — and what to do about it.
Identify lost traffic, competitor keyword opportunities, and quick wins in search.
Before/after PageSpeed scores, a prioritized list of fixes, and a clear picture of what's worth building next.
Phase 2
Phase 1 tells us exactly what to build. Phase 2 is a fixed-scope project — not an open-ended retainer. We define the deliverables, agree on the price, and execute. You stay in control of what happens next.
Replace the Thinkific-hosted psychiatry subdomain with a custom-built, high-performance landing page. Target: 90+ mobile PageSpeed score. Fixed price, fixed scope.
Based on the Phase 1 audit, a prioritized list of ad group changes, negative keywords, and copy rewrites — delivered as a clear document your team can act on.
Counseling, psychology, psychiatric nursing — each scoped and priced independently based on what the data says is worth building.
Phase 2 scope and pricing are defined after Phase 1 is complete. Nothing is assumed — everything is based on what the data actually shows.
Proof of Concept
Your psychiatry subdomain already outperforms the main site. These mockups show what that approach looks like scaled across your other disciplines.
Timeline
Speed audit begins on both domains. Ad performance analysis, broken link audit, and keyword gap analysis underway. Google Search Console access confirmed.
Written findings report, before/after PageSpeed scores, ad performance diagnosis, and a prioritized list of what to fix next. You have everything you need to make an informed decision.
If the data supports it and you want to move forward, we scope Phase 2 together. Fixed deliverables, fixed price. No assumptions, no automatic next step.
We're underway
Phase 1 is in motion. You can track every deliverable, milestone, and next step in the project dashboard — updated in real time as work progresses.